/ MICROREPORT ·

2026

Un-ownership

Un-ownership

Analysis of trends, challenges and opportunities of un-ownership to rethink property, democratize access and design more flexible, sustainable economic models aligned with the new generational reality.

Analysis of trends, challenges and opportunities of un-ownership to rethink property, democratize access and design more flexible, sustainable economic models aligned with the new generational reality.

SUMMARY

OUR TEAM OF INNOVATORS

What are you going to find?

This micro report analyzes how un-ownership is transforming consumption, investment, and access models, shifting traditional ownership towards schemes based on use, subscription, and co-investment:

  • Access economy: owning ceases to be synonymous with status; what is valuable is having access with flexibility and no strings attached.

  • Generational shift: Gen Z prioritizes liquidity, adaptability, and lower risk compared to long-term commitments.

  • Trust as currency: reputation, transparency, and regulatory frameworks become key to scaling the collaborative economy.

  • Economic pressure: inflation, high cost of living, and lower saving capacity drive pay-per-use and subscription models.

  • Impact and sustainability: circularity, reuse, and reduced overproduction as new drivers of value.

Furthermore, we explore how startups and corporations are building platforms that democratize access to goods and investments, balancing economic efficiency, trust, and purpose to shape an economy where using matters more than owning.

01

Lack of trust and perception of value.

Distrust in platforms, attachment to ownership, and the perception of access as an expense limit the adoption of one-ownership models.

02

Scalability and sustainability of models.

Usage-based models require high turnover, critical mass, and cost control to be profitable and scalable in the long term.

03

Regulatory framework and diffuse liability.

The lack of clear legal frameworks in co-ownership, taxation, and insurance creates legal uncertainty for users, platforms, and investors.

04

Do you want to know more?

Download the full micro report.

REPORT AUTHORS

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

"Experience is what you get when you don't get what you want"

Eduardo Liviano

Building Manager

"Experience is what you get when you don't get what you want"

Eduardo Liviano

Building Manager

"Experience is what you get when you don't get what you want"

Eduardo Liviano

Building Manager

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

"Experience is what you get when you don't get what you want"

Eduardo Liviano

Building Manager

"Character is destiny, a phrase from Heraclitus that my mother has been repeating to me all my life. Attitude matters a lot."

Cristina Redondo

Building Manager

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

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