/ MICROREPORT ·
2025
What are you going to find?
This micro report analyzes the main trends that are shaping the future of Healthy Ageing and how consumers are changing their approach to health care:
Boom of nutraceuticals: how major brands like Nestlé and Unilever are entering the sector with strength.
Personalized nutrition: the rise of nutrigenomics and supplements tailored to each person's genetic profile.
Nutricosmetics: health and beauty from within, with solutions for skin, hair, and nails.
Products as a status symbol: how Generation Z is redefining luxury with premium and functional foods.
Prevention and sustainability: from treatment to prevention, and increasing demand for natural, organic, and clean label ingredients.
You will also find a look at the role of gut health in mental and physical well-being, and the untapped opportunities in this growing sector.
Download the micro report and discover how to innovate in the future of wellness!
Tracking of results and evidence
Lack of follow-up, transparency, and scientific evidence in nutraceuticals.
Lack of personalization and differentiation
Products that are poorly adapted and hardly distinguishable for the end consumer.
Overinformation, lack of specialization and focus
Poorly informed elections and solutions that do not address the root.
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