/ MICROREPORT ·

2025

Healthy Ageing

Healthy Ageing

Analysis of trends, challenges, and opportunities in nutraceuticals and healthy ageing for personalized and sustainable well-being.

Analysis of trends, challenges, and opportunities in nutraceuticals and healthy ageing for personalized and sustainable well-being.

HEALTHY AGEING
HEALTHY AGEING
HEALTHY AGEING
HEALTHY AGEING

SUMMARY

OUR TEAM OF INNOVATORS

What are you going to find?

This micro report analyzes the main trends that are shaping the future of Healthy Ageing and how consumers are changing their approach to health care:

  • Boom of nutraceuticals: how major brands like Nestlé and Unilever are entering the sector with strength.

  • Personalized nutrition: the rise of nutrigenomics and supplements tailored to each person's genetic profile.

  • Nutricosmetics: health and beauty from within, with solutions for skin, hair, and nails.

  • Products as a status symbol: how Generation Z is redefining luxury with premium and functional foods.

  • Prevention and sustainability: from treatment to prevention, and increasing demand for natural, organic, and clean label ingredients.

You will also find a look at the role of gut health in mental and physical well-being, and the untapped opportunities in this growing sector.

Download the micro report and discover how to innovate in the future of wellness!

portada
portada
portada
portada
portada mercado
portada mercado
portada mercado
portada mercado
mercado
mercado
mercado
mercado
01

Tracking of results and evidence

Lack of follow-up, transparency, and scientific evidence in nutraceuticals.

02

Lack of personalization and differentiation

Products that are poorly adapted and hardly distinguishable for the end consumer.

03

Overinformation, lack of specialization and focus

Poorly informed elections and solutions that do not address the root.

04

Do you want to know more?

Download the full report.

REPORT AUTHORS

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

"Experience is what you get when you don't get what you want"

Eduardo Liviano

Building Manager

"Experience is what you get when you don't get what you want"

Eduardo Liviano

Building Manager

"Experience is what you get when you don't get what you want"

Eduardo Liviano

Building Manager

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

"Experience is what you get when you don't get what you want"

Eduardo Liviano

Building Manager

"Character is destiny, a phrase from Heraclitus that my mother has been repeating to me all my life. Attitude matters a lot."

Cristina Redondo

Building Manager

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

READ THE FULL VERSION

Subscribe to download the free micro report

MICROREPORTS

You may be interested

baby hand

2025

Parenthood

From fertility to the early days at home, each stage brings challenges. This micro report explores how emerging solutions aim to bring peace of mind to families.

baby hand

2025

Parenthood

From fertility to the early days at home, each stage brings challenges. This micro report explores how emerging solutions aim to bring peace of mind to families.

baby hand

2025

Parenthood

From fertility to the early days at home, each stage brings challenges. This micro report explores how emerging solutions aim to bring peace of mind to families.

2025

Zero Waste

Descubre cómo el Zero Waste transforma residuos en recursos. De la prevención al diseño sostenible, explora cómo reducir, reutilizar y repensar nuestro impacto ambiental.

2025

Zero Waste

Descubre cómo el Zero Waste transforma residuos en recursos. De la prevención al diseño sostenible, explora cómo reducir, reutilizar y repensar nuestro impacto ambiental.

2025

Zero Waste

Descubre cómo el Zero Waste transforma residuos en recursos. De la prevención al diseño sostenible, explora cómo reducir, reutilizar y repensar nuestro impacto ambiental.

2025

GenZ

In this micro report, the main trends that are changing well-being are analyzed, from personalized solutions driven by AI to the rise of home healthcare services.

2025

GenZ

In this micro report, the main trends that are changing well-being are analyzed, from personalized solutions driven by AI to the rise of home healthcare services.

2025

GenZ

In this micro report, the main trends that are changing well-being are analyzed, from personalized solutions driven by AI to the rise of home healthcare services.

baby hand

2025

Parenthood

From fertility to the early days at home, each stage brings challenges. This micro report explores how emerging solutions aim to bring peace of mind to families.

2025

Zero Waste

Descubre cómo el Zero Waste transforma residuos en recursos. De la prevención al diseño sostenible, explora cómo reducir, reutilizar y repensar nuestro impacto ambiental.

2025

GenZ

In this micro report, the main trends that are changing well-being are analyzed, from personalized solutions driven by AI to the rise of home healthcare services.

Men on bicycles.

2024

Embedded Insurance

Developed in collaboration with Caser, the main trends that are redefining the embedded insurance sector are examined through surveys and in-depth market analysis.

2024

Health & Wellness

In this micro report, the main trends that are changing well-being are analyzed, from AI-driven personalized solutions to the rise of home healthcare services.

2024

Horeca

In this micro report, we explore the key trends that are redefining the sector through surveys and detailed market analysis, providing a comprehensive and up-to-date view of HORECA.

2024

Future of work

In this micro report, the main trends that are changing well-being are analyzed, from AI-driven personalized solutions to the rise of home healthcare services.

2023

Insurance industry

A thorough analysis of your challenges and opportunities.

2022

Circular economy

Understanding the challenges faced by industries today and how they can be addressed by implementing circular economy initiatives and policies.