/ MICROREPORT ·

2024

Horeca

Horeca

In this micro report, we explore the key trends that are redefining the sector through surveys and detailed market analysis, providing a comprehensive and up-to-date view of HORECA.

In this micro report, we explore the key trends that are redefining the sector through surveys and detailed market analysis, providing a comprehensive and up-to-date view of HORECA.

SUMMARY

OUR TEAM OF INNOVATORS

What are you going to find?

The HORECA sector is rapidly evolving, driven by generational changes, technological advancements, and new consumer expectations. This transition is reshaping restaurant management, logistics, and food production.

The main trends are:

  • Generational changes in food preferences.

  • Importance of food traceability.

  • Evolving labor perceptions in HORECA.

  • Challenges and opportunities in food logistics.

  • Food is now a statement of interests that influences future food categories and business models.

Discover the trends and the future of the HORECA sector!

Download the full report now and join the revolution!

01

Fresh and local foods Benefit for local producers and consumers.

Direct purchase. Trust in quality and origin. Lower carbon footprint due to reduced long-distance imports. Food with less processing that retains flavors and qualities.

02

100% controlled conditions

They allow for the de-seasonalization of crops, significantly reduce water consumption, increase productivity by several "x" without climate risks, reduce exposure to pests and diseases, and are located in the center of cities.

03

Personalized and nutritious foods

This technique combines the use of 3D printing with edible ingredients to produce a variety of customized foods and creative shapes that would be difficult to achieve with traditional cooking methods.

04

Disintermediation

Do you want to know more? Download the full report.

REPORT AUTHORS

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

"Experience is what you get when you don't get what you want"

Eduardo Liviano

Building Manager

"Experience is what you get when you don't get what you want"

Eduardo Liviano

Building Manager

"Experience is what you get when you don't get what you want"

Eduardo Liviano

Building Manager

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

"Experience is what you get when you don't get what you want"

Eduardo Liviano

Building Manager

"Character is destiny, a phrase from Heraclitus that my mother has been repeating to me all my life. Attitude matters a lot."

Cristina Redondo

Mr. Building Manager

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

READ THE FULL VERSION

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