/ MICROREPORT ·

2025

Parenthood

Parenthood

From fertility to the early days at home, each stage brings challenges. This micro report explores how emerging solutions aim to bring peace of mind to families.

From fertility to the early days at home, each stage brings challenges. This micro report explores how emerging solutions aim to bring peace of mind to families.

baby hand
baby hand
baby hand
baby hand

SUMMARY

OUR TEAM OF INNOVATORS

What are you going to find?

This micro report analyzes the main stages of the journey of parenthood and the challenges faced by families at each of them:

  • Pre-conception: how the assisted fertilization protocol starts and what happens after a year of trying to conceive.

  • Pregnancy: differences between public and private health in monitoring, the role of the midwife and the gynecologist, and how parents prepare.

  • Birth: what decisions mothers can make and how care varies according to the healthcare system.

  • Post-birth: physical and emotional recovery with few medical check-ups.

  • Care of the baby/child: pediatric check-ups in the early years and long-term follow-up.

  • Care for parents: how the maternal figure becomes secondary and the emotional impact on the couple.

You will also find an overview of the main players operating in this sector, and the opportunities that are still left to explore.

Download the micro report and discover how to provide real value to families at each stage!

portada
portada
portada
portada
mercado
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introduccion
introduccion
introduccion
introduccion
01

Life before the baby

La maternidad comienza antes del embarazo, con dudas y desinformación.

02

The birth of the baby

El nacimiento marca el inicio de nuevos retos invisibles.

03

Life with a baby

Lack of practical education; baby care generates constant anxiety.

04

Do you want to know more?

Download the full report.

REPORT AUTHORS

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

"Experience is what you get when you don't get what you want"

Eduardo Liviano

Building Manager

"Experience is what you get when you don't get what you want"

Eduardo Liviano

Building Manager

"Experience is what you get when you don't get what you want"

Eduardo Liviano

Building Manager

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

"Experience is what you get when you don't get what you want"

Eduardo Liviano

Building Manager

"Character is destiny, a phrase from Heraclitus that my mother has been repeating to me all my life. Attitude matters a lot."

Cristina Redondo

Building Manager

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

READ THE FULL VERSION

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