/ MICROREPORT ·

2025

GenZ

GenZ

In this micro report, the main trends that are changing well-being are analyzed, from personalized solutions driven by AI to the rise of home healthcare services.

In this micro report, the main trends that are changing well-being are analyzed, from personalized solutions driven by AI to the rise of home healthcare services.

SUMMARY

OUR TEAM OF INNOVATORS

What are you going to find?

Generation Z is redefining consumption, technology, and social interaction, forcing brands to adapt their values and strategies. Their global and conscious mindset emphasizes authenticity, sustainability, and immediacy in decision-making.

  • Authenticity comes first: platforms like TikTok and BeReal thrive on real, unfiltered content.

  • Sustainable options: ethical fashion is a priority.

  • Social commerce and gaming: 47% purchase through social media; 40% socialize more in games like Fortnite.

  • Affordability and direct models: 60% prioritize price, favoring DTC brands and sharing economy platforms.

  • Rise of subscriptions: 47% subscribed to digital services in 2023.

  • Wellness and balance: mental health, flexibility, and financial planning drive new opportunities.

Brands must evolve to remain relevant in this rapidly changing landscape.

Download the complete micro report for more information about GenZ!

01

Global will redefine limits and borders in the world.

Generation Z is connected, driven by values and open-minded, and forges its own path.

02

Digital natives will establish a new relationship with technology.

They are technology experts, self-taught, and prioritize experiences over possessions.

03

Increasing purchasing power that chooses the best before acquiring

Smart shoppers who value authenticity, access, and sustainability.

04

A long life expectancy that is defining how their future will be.

They embrace learning and self-care, but face financial uncertainty.

05

Would you like to know more?

Download the full report.

REPORT AUTHORS

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

"Experience is what you get when you don't get what you want"

Eduardo Liviano

Building Manager

"Experience is what you get when you don't get what you want"

Eduardo Liviano

Building Manager

"Experience is what you get when you don't get what you want"

Eduardo Liviano

Building Manager

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

"Experience is what you get when you don't get what you want"

Eduardo Liviano

Building Manager

"Character is destiny, a phrase from Heraclitus that my mother has been repeating to me all my life. Attitude matters a lot."

Cristina Redondo

Building Manager

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

READ THE FULL VERSION

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