/ MICRORREPORT ·
2024
What are you going to find?
Wellness is now considered an active and holistic pursuit of health, encompassing six dimensions: health, nutrition, mindfulness, fitness, sleep, and appearance. This dynamic sector is projected to reach a market size of $8.47 trillion by 2027.
Key trends in Health and Wellness:
Clinical over Natural: Consumers are leaning towards clinically backed products instead of natural alternatives.
Rise of Services: The wellness industry is increasingly focused on services that address physical and mental health.
Health at Home: At-home testing and virtual consultations are gaining popularity for their convenience.
Expansion of Wearables: Health tracking devices are becoming essential for consumers.
AI-driven Personalization: Customized solutions using biometric data or quick assessments are becoming standard.
Download the complete Micro Report to explore the future of wellness.
Strict regulations stifle innovation
New players in the sector must comply with strict regulations and obtain the necessary licenses and accreditations to operate in the health market.
Challenges in the scalability of the healthcare system
Patients face long waiting lists or the cost of treatment is completely beyond their reach.
Market saturation and differentiation
Although all subterritories within health & wellness show positive growth rates, many already have large established players and a lot of competition.
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