/ MICRORREPORT ·
2024
What are you going to find?
Generation Z is redefining consumption, technology, and social interaction, forcing brands to adapt their values and strategies. Their global and conscious mindset emphasizes authenticity, sustainability, and immediacy in decision-making.
Authenticity comes first: platforms like TikTok and BeReal thrive on real, unfiltered content.
Sustainable choices: ethical fashion is a priority.
Social commerce and gaming: 47% purchase through social media; 40% socialize more in games like Fortnite.
Affordability and direct models: 60% prioritize price, favoring DTC brands and sharing economy platforms.
Rise of subscriptions: 47% subscribed to digital services in 2023.
Well-being and balance: mental health, flexibility, and financial planning drive new opportunities.
Brands must evolve to remain relevant in this rapidly changing landscape.
Download the full micro report for more information about GenZ!
Global will redefine limits and borders in the world.
Generation Z is connected, driven by values and open-minded, and forges its own path.
Digital natives will establish a new relationship with technology.
They are technology experts, self-taught, and prioritize experiences over possessions.
Increasing purchasing power that chooses the best before acquiring
Smart shoppers who value authenticity, access, and sustainability.
A long life expectancy that is defining how their future will be.
They embrace learning and self-care, but face financial uncertainty.
What’s next?
Download the full report.
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