Travel:

Travel:

Discover how a global and resilient industry is facing a new turning point, where changing traveler expectations are creating room for real innovation and the redesign of every stage of the journey.

Discover how a global and resilient industry is facing a new turning point, where changing traveler expectations are creating room for real innovation and the redesign of every stage of the journey.

PARTNERS IN THE TERRITORY

SUMMARY

SUMMARY

An introduction to the territory

The travel industry is one of the largest industries in the world, accounting for more than 10% of global GDP. However, it has not been exempt from challenges, with COVID-19 being the most recent and one of the most profound crises. Nevertheless, the travel industry's resilience is remarkable: in less than two years, activity levels returned to pre-pandemic times.

Its large size and resilience to crises have become a double-edged sword: they have given the industry the strength and ability to weather storms, but at the same time have reduced its appetite for innovation. The lack of urgency to evolve and adapt has left it stuck in a sea of incremental innovation.

But this dynamic is changing. Travelers are demanding more from their journeys — from the planning phase, to the experience during the trip, to what happens afterward. These new demands are forcing the industry to adapt to new ways of traveling. While the foundations of what constitutes a journey remain, the way people experience it is evolving, opening up opportunities for innovation and growth.

Why we chose this territory in Byld

01

Challenging traditional structures and fostering disruption

The travel industry represents one of the most dynamic sectors in the world. Its global scale and sustained growth open the door to scalable opportunities, both in digital solutions and personalized experiences.


02

Urgent need for innovation


Consumer habits are changing: travelers are demanding greater sustainability, transparency, and authentic experiences. This transformation calls for new models and proposals that break away from the status quo.

03

Technology and opportunities driven by goals

The business ecosystem of the sector is ready to embrace innovation. From airlines to major hotel groups, there is a clear openness to collaborating with new solutions that deliver value to customers and strengthen their competitiveness.

OUR EXPERIENCE

Why we are experts

Our experience in the travel industry has been built through diverse projects and strategic collaborations. From Byld’s first exit with Wish (acquired by Hotusa), followed by various projects exploring the travel world from different angles, this industry has been embedded in our DNA. At Byld, we not only understand the theory behind industry trends, but also apply this knowledge in practice, leading projects that deliver real value to both companies and consumers.

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

"Nobody remembers cowards"

Sebastián Coler

Building Manager

"Nobody remembers cowards"

Sebastián Coler

Building Manager

"Nobody remembers cowards"

Sebastián Coler

Building Manager

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

"Nobody remembers cowards"

Sebastián Coler

Building Manager

"Fantasy requires faith and therefore faith is the first step towards creativity"

Manuel García-Lechuz

Sr Business Builder

"Life is short, enjoy the journey"

Adrián Heredia

CEO & Founder

"Sometimes there are happy endings. In the meantime, let's enjoy the journey. There is still much to reach wherever we are going."

Javier Marín

Partner & Head of Growth and Business Development

“Always in Beta”

Julia de Pedro

Partner & Head of Building & Strategy

OUR EXPERTS IN THE TERRITORY

Shall we create the next big idea together?

Shall we create the next big idea together?

Shall we create the next big idea together?

Shall we create the next big idea together?

Shall we create the next big idea together?