/ GEN Z
PARTNERS IN THE TERRITORY
An introduction to the territory
Generation Z occupies a significant place today for the innovation of many corporations and a major challenge for many of them to attract this audience that is firmly rooted in new principles, values, and interests. It refers to those born between the mid-90s and the early 2010s and is the first generation to grow up fully digitalized, which has shaped its unique perspective on consumption, technology, and participation in the global economy. With increasing purchasing power derived from their greater access to work and active society, and a significant impact on consumption trends, this generation represents 23% of the global population. Furthermore, their rapid adaptation to emerging technologies, from social media to artificial intelligence, as well as their strong immersion in experience consumption and purpose-driven economies, makes them a key audience for business transformation through innovation that must understand them and create tailored solutions. In this context, companies that wish to remain relevant must consider Generation Z as an essential engine of change and evolution in the market.
Why we chose this territory in Byld
01
Challenging traditional structures and fostering disruption
The ability of Generation Z to question norms and drive innovation across multiple sectors opens up opportunities for transformative change.
02
Opening up to new models and social alignment
His pragmatic approach to brands, combined with the willingness to explore unconventional consumption and participation models, creates a fertile ground for experimentation.
03
Technology and opportunities driven by goals
His great affinity for technology and his commitment to social causes, such as sustainability and inclusion, enables companies to develop solutions that inspire loyalty while remaining aligned with emerging trends and values.
OUR EXPERIENCE
Why we are experts
At Byld, we also see Generation Z as a gateway to attracting more traditional audiences by leveraging and focusing on the new narratives and perspectives that Generation Z brings to the table. This allows us to rethink the fundamental principles, find novelty in the ordinary, and explore their interaction with other generations. Furthermore, we have understood the importance of building intergenerational bridges to develop sustainable and profitable businesses that not only respond to the demands of the present but also anticipate the future needs of the market. With this purpose as our guiding star, we have executed relevant projects in areas typical of Gen Z such as entertainment (both digital and physical), health, and most importantly, mental health, media and communication, and even the financial environment, in collaboration with major corporations sharing a common starting point: “We don’t know how to reach this generation with what we have been doing so far,” which has allowed us to discover and understand this target as a catalyst for new opportunities for business innovation.
OUR EXPERTS IN THE TERRITORY
