Wellness is now considered an active and holistic pursuit of health, encompassing six dimensions: health, nutrition, mindfulness, fitness, sleep, and appearance. This dynamic sector is projected to reach a market size of $8.47 trillion by 2027.

Key trends in Health and Wellness:

• Clinical over Natural: Consumers are leaning towards clinically backed products instead of natural alternatives.

• Rise of Services: The wellness industry is increasingly focusing on services that address physical and mental health.

• Health at Home: At-home testing and virtual consultations are gaining popularity for their convenience.

• Expansion of Wearables: Health tracking devices are becoming essential for consumers.

• AI-driven Personalization: Customized solutions using biometric data or quick assessments are becoming standard.

Download the full Micro Report to explore the future of wellness.