In this new episode of Bold by Byld, the unfiltered innovation podcast, we talk with Jorge Álvarez-Cienfuegos, Co-founder of Cubro, to understand how to digitize a traditional category and build a design brand that now operates in much of Europe.

Jorge shares his leap from financial consulting to Rocket Internet and Habitissimo, and how that experience was key to spotting a clear opportunity: to offer beautiful design without impossible prices in a historically uninnovative sector.

Hosted by Cristina Redondo, Building Manager at Byld, you will discover:

• The story behind the birth of Cubro and the validation of a simple but powerful value proposition.

• The real innovation behind selling kitchens, wardrobes, and bathrooms online.

• How to grow without mortgaging yourself, fail fast, and learn to close cycles on time.

• The key learnings from scaling a digital brand in a complex and traditional category.

An essential conversation for entrepreneurs, builders, and anyone interested in creating relevant, sustainable, and ambitiously European brands.