Genesis and its first steps

In January 2024, we announced something that made our hearts race; Genesis, a vehicle that would allow us to self-finance our own projects. We would do what we love most: Corporate Venture Building, but this time without holding the hand of a corporate partner from minute one. Additionally, and this is the most important, this would allow us to find the partner who can provide the best assets.

As our CEO Adrián Heredia explained in this article, this new way of doing Venture Building is key for us. Why? Because many corporations do not dare to launch a venture from scratch, preferring to wait until they have a clearer solution in mind. So, why not show them the way first?

Since April, we have explored three key territories: Sustainability - Zero Waste, Health and Wellness, and GenZ. Diversity is our natural habitat, and what we do best is detect business opportunities like authentic hounds.

New opportunities with Genesis

At first, like in any adventure, we faced the dreaded blank page: Where do we start? What do we want to achieve? With Genesis, we had a clear goal: to increase the volume of ventures and explore strategic territories that would allow us to diversify our risk. The most important thing was to reach out to corporations with validated business concepts, eliminating the fear of jumping into Corporate Venture Building without knowing what business they are embarking on.

The first step was to adapt our standard process. We could no longer apply the same old recipe. Now we have more freedom to delve into the opportunities and problems we wanted to solve from an open perspective, with

Our journey is divided into three stages:
Insights, Labs, and Ventures.

Validated ventures ready to grow

In the Insights phase, over 3 months we uncovered market opportunities and defined problems and solutions. From the beginning, we explored potential corporations interested in each territory, and as we advanced in the Market Discovery phase, we informed them of our research progress. Finally, in the Solution Discovery phase, we presented them with 4 or more business concepts of interest, from which we selected those that received the most positive feedback from them.

In Labs  we validated these venture concepts in four months, building a solid business plan to launch them in Ventures. This is where corporations need to board the ship. Additionally, they have the opportunity to participate during validation, acting as a testing ground, becoming pseudo venture-clients and executing pilots with their own customers.

Key benefits for corporations

Genesis offers multiple advantages to our corporate partners:

• Multi Corporate Venture Building: By having the process open to several corporations, we multiply the visions and assets that contribute to the new venture, generating much greater advantages than in our usual journey. Additionally, we have a network of experts in each territory that provides us with diverse industrial insights.

• Investment committee: A committee that approves business solutions adds valuable market investment perspective, challenging us to excel in each venture concept.

• Problem-Solution Fit: We achieve an early problem-solution fit, with validations before selecting the concepts for Labs. This improves the quality of our concepts and increases the likelihood of achieving a business model fit quickly.

• More validations, less risk: By not depending on a corporation with limited resources, we can now validate more solutions. We carry an average of two concepts per track that move on to validation.

• New doors opened: This process has allowed us to incorporate ventures that corporations already had in development but needed validation. We assess these opportunities as part of our portfolio in the Genesis Investment Committee.

Genesis in action

Since its launch, Genesis has achieved tangible results:

7 territories

28 sub-territories

17 opportunities

10 problems identified

12 venture concepts generated

3 venture concepts approved

56 assumptions posed

44 experiments conducted

New territories under exploration

Currently, we have started with three tracks and continue expanding:

Track 1: Zero Waste - We are currently in the validation phase of one of the business concepts, focused on the responsible management of water, both in homes and in production processes:

• Watershed: Digital watershed that promotes long-term water preservation. It connects those who want to improve their water impact and generate credits for their savings, with those who seek to offset their impact by purchasing these credits.

Track 2: Health & Wellness - Prioritized opportunity:
FemTech, focused on improving sexual life during menopause, a crucial stage for both women and men. Currently in the phase of discovering venture concepts.

Track 3: GenZ - Prioritized opportunity: 
Digital entertainment as a service where the growing demand for streaming services, gaming, and e-sports opens an attractive ground for new businesses. We are in the phase of discovering venture concepts.

In October, we also launched two new tracks:

Track 4: Travel - Exploring opportunities in travel services, affordable luxury, bleisure (business + leisure travel), and event travel.

Track 5: Sustainability - We embark on a journey focused on energy efficiency , new sustainable materials, food downstream as well as improvements in the logistics chain. 

Will you join Genesis?

If you are looking to diversify your business without taking on risk from the start, Genesis is definitely an option to consider. Maximize your corporate assets, reduce risk with early validations and access new business opportunities in advanced exploration phases. If looking to diversify your business without taking risks from the outset, Genesis is undoubtedly an option to consider.

Let's talk Request a coffee with us and discover all the stops where you can board this fascinating journey called Genesis. We’ll read you soon!