ARTICLE
This is how large companies build solutions that change the world

Luis Guijarro
Business Builder
May 18, 2025
Imagine you are one of those huge corporations, with pockets full of resources, data that could predict the weather for the next century, and a team that knows more than any startup could dream of. You could sit back, doing the same old thing: selling your usual products, counting the same old bills. But then, suddenly, you decide not to. That you will use all that power for something bigger, something that not only fattens your bank account but also makes life easier for others. That is Corporate Venture Building: getting into the mud of entrepreneurship with the advantage of being a titan. It’s not about buying a startup or betting money blindly; it’s about building a business from scratch that fits with what you already know how to do and that, in the process, leaves a mark.
In a world where everyone talks about problems like access to digital services, sustainability, or how to make things more efficient, CVB is like a superpower for large companies. Unlike other innovation models, here the corporation rolls up its sleeves and creates something of its own: it designs, tests, and launches ventures that go hand in hand with its long-term plans. And it’s not just for diversification or to show off innovation; when it works out, the result is a solution that makes life easier for a lot of people.
The secret of CVB is no mystery: it’s about finding a real problem and solving it with something that works. It’s the same trick used by the taco stand on the corner: if the sauce is spicy and the tortilla holds up, customers keep coming in. But on a larger scale, a corporation can aim higher, like digitalizing a sector that seems stuck in the 90s or making clean energy cease to be a luxury. When they succeed, you don’t need fireworks to see the impact: things just start to work better.
In the United States, where entrepreneurship is almost a national sport, CVB is changing the game in sectors like technology, health, and manufacturing. These ventures are not just trophies for the corporate showcase; they are living proof that by tackling real problems, everyday life can be improved. Clear examples are Slack and Zappos. Slack was born from the hand of AWS and managed to become the preferred business communication platform for over 12 million daily active users in less than 5 years, without losing its identity. Zappos was backed by Amazon, which revolutionized online shoe sales and reached a billion in sales in less than 10 years, focusing on customer experience and creating a unique corporate culture. These ventures have shown that by innovating, solutions can be created that improve efficiency and the consumer experience without needing to make noise; the results speak for themselves. There’s no need to shout "social impact!" from the rooftops; the benefit is in the facts.
A trump card
What makes CVB shine is how it leverages what only a large company has: data that predicts what you want before you know it, networks that touch every corner of the planet, and a budget that allows for strong bets without trembling. That gives them a panoramic view and speed to act. If the data says people are fed up with waiting weeks for a procedure, a venture can solve it in months, not decades. And it’s not just about speed; it’s scale. They can tackle giant problems, like creating batteries that make renewables cheaper or platforms that pull entire industries out of the past.
Technology is the fuel of this engine. With artificial intelligence, you can analyze data to find solutions that seemed impossible. No-code platforms, for their part, are like a magic shortcut: even the sales team can build a prototype without begging programmers. Combine these tools with the power of a corporation, and an idea goes from being a dream to a real business faster than a rooster crows. And when it works, it’s not just profits: there are simpler lives, solved problems.
The entrepreneurial ecosystem is growing like foam, and these ventures are at the center of the action, creating jobs, bringing fresh ideas, and pushing outdated industries into the 21st century. From making renewable energy something everyone can afford to revolutionizing health with artificial intelligence, these initiatives are solving problems that touch millions. It’s not just business; it’s about opening doors, providing jobs, and putting solutions within reach of those who need them. These are changes that not only look good in an annual report; they make the world a little better.
Well done work
What I love about CVB is how it proves that well-done work, with a clear purpose, ends up being a service in itself. There’s no need for it to be perfect or save the planet all at once. It just needs to solve something, to improve what was there before. A platform that streamlines digital procedures can save people hours of stress. A solution that saves energy can lower bills and care for the environment at the same time. They don’t need flashy speeches; the results speak for themselves.
CVB takes this to the next level. With the resources and capacity to innovate of a large company, it shows that giants can also play a relevant role in what matters. It’s not just about competing or adding zeros to the balance; it’s about using what you have to tackle real problems, from the simplest to the most complicated. And when you do it with excellence, the impact is evident.
Articles