From market opportunities to value propositions.
Insights are the seed of every innovation initiative.
Which trends move consumption? What is the greatest challenge in this industry? By asking these questions, ideas arise. In this stage our aim is to find strategic areas and market niches to develop potential solutions for current and future opportunities in global markets.
In order to do that, we create design thinking dynamics, analytical tools and creative sessions to identify, understand and build new value propositions that capture businesses opportunities.
One of our masterpieces. In Discovery we dive into the opportunities, problems and also possible solutions. The deepness of the Discovery ™ depends on the project needs. Some of the dimensions we dive into are: the user / client needs, the market opportunity and its related competitors, the possible solutions and the viability of its implementation. Through this investigation process we can understand its potential and define the early adopters. It’s a qualitative process that emerges from different research techniques, combining Design Thinking tools and Customer Discovery from Lean Startup. The aim is to make decisions with as much information as possible, having a user centric and market potential perspective.
From value propositions to validated business models.
In Labs, we transform the market opportunity into a validated business model. How? Getting out of the building and following the lean startup mantra: Build, measure, learn. Build, measure, learn. Build, measure, learn…
Long story short: we do real validation with real people, grounded on a proven, creative and yet scientific methodology. This is what we do until we find the problem-solution fit.
With an user-oriented and market validation approach, our loops are the best way to validate opportunities and hypothesis in a fast and efficient way. To do that, we build experiments, prototypes and MVPs with the necessary functionalities to test our hypothesis with early adopters and improve the solution until we find the problem-solution fit and generate transactions in a scalable model. Test sooner, learn faster, grow stronger.
Based on the insights and knowledge that we extract from our previous work, we feel ourselves legitimated to design a plan. We build a strong roadmap of what the first steps of the new venture should be: the financial plan, operating model, and even the necessary equipment and headcount to carry it out. It provides a vision with the roughly imperfection of a startup foundation with all the needed steps to build the new venture from the ground up.
From MVPs to scale-ups.
At the end of the day, Byld exists to build new ventures. This is what we live for. From marketing to business or product development, we are an active part of the new venture team, acting as hands-on co-founders and sharing risks since the very beginning. Also, we shape the new venture team while generating a smooth connection with the corporation.
In our liquid building process everything flows like water. We become the team of the new venture during the process of shaping it. Acting as hands-on co-founders, we work in both the strategical and the operational level, adapting our resources (Business, Product and Growth teams) to the new venture needs and according to the building plan agreed with the corporation.
This is the most important part of the whole process of building a new venture. As we know You build the people, and the people build the business. To do that, we carefully select the talent who best adapt to the venture’s building plan needs. Our partnerships with universities, business schools, technology centers as well as some owned talent-oriented initiatives that allow us to access top talent and best in class entrepreneurial minds.
This is key to give sense to our whole model in the long term. To sustain its success, we ensure that the new venture maintains its values, culture and essence, making it possible for both organisms to co-exist. This guarantees an ideal fit with the corporation.