circular economy

Flowing, reusing, transforming.

Preserving resources to obtain many life cycles while maintaining their value and avoiding the reinsertion of new resources into the system, is the new alternative for tradition linear economies. 

Our partners trust in us

Circular economy

Flowing, reusing, transforming.

Preserving resources to obtain many life cycles while maintaining their value and avoiding the reinsertion of new resources into the system is the new alternative for tradition linear economies. As you may know we exist to collaborate with companies on building sustainable solutions supported on innovation and technology. So we can say, we’ve got a match!

They trust us

Towards a Circular Economy ecosystem

As species we have reached 4 out of the 9 limits determined by the “9 planetary boundaries”. We are in extreme levels regarding Biosphere Integrity, Biochemical Flows, Climate change and Land-system changes. The repercussion experienced by climate crisis has been in an increasing trend for the last few years, where sustainability and transformation towards a circular economy has became the main area where businesses are creating innovation. Corporations have realised they need to include this area in their plans, otherwise they will be left behind regarding the future of most industries. This said, let’s see some interesting data to introduce the challenges that industries are facing today and that can be solved by implementing circular economy initiatives and policies.

European cars are parked 92% of the time, and when in use, only 1.5 out of 5 seat are occupied.

For every dollar spent on food, $2 USD in economic, environmental and health costs are generated.

The average lifetime of electronics is 2.3 years shorter tan their prospected lifestyle.

Top challenges in Circular Economy

The circular economy is a global challenge for all industries because all businesses have relied on a linear approach, making waste generation a common factor for all of them. At the present, we see the need to reduce the amount of waste produced and find a way to reintegrate it in our systems – hopefully upcycling it.

All of this requires a shift in mentality, and investment is required to achieve certain levels of circularity where the necessary assets have not been created, nor optimized in order to achieve circularity.

With this in mind, we’ve put together three different challenges that three different industries are facing now in this regard. Check them out.

Food Industry

Food loss and waste reduction are some of the major concerns in the food industry today. These represent hidden costs for all players and it targets producers efficiency, clearly an area to be improved and maybe even capped in order to make sure an adequate amount of food is produced to avoid surpluses, or at least make sure these surpluses are not lost. There are three targets to be highlighted:

  •  Source food grown regeneratively and locally when appropiate.
  • Make the most of food.
  • Design and market healthier food products.

Electric Devices

There is a tendency to change our electrical devices sooner regardless their lifecycle has not reached its end. Electronic devices that are not obsolete yet are being replaced and the old ones are not being circularised since there is a major fear for data leakages and people tend to store them. This eliminates the possibility of reutilising its parts.

The challenge is even greater since nowadays the industry lacks of infrastructure to correctly separate and recycle all these components. Note that current collection and recycling ratios are about 40%. 


The construction industry is responsible of 39% of energy and process related emissions as well as 40% of material resource use. 

Governments are strengthening their regulations regarding landfills and construction companies will need to move towards material circularity – up or downcycling – in order to be aligned with the new regulations, which will be hard to implement in a highly fragmented industry. It will be extremely interesting to see how society is going to accept buildings built with second hand components for instance or how there can be joint alliances between firms for storage and transport assets in common for circularity purposes.

Where is the circular economy pointing?

Circular economy is transversal to industries. According to the Ellen MacArthur organization, the circular economy is based on three principles and these are the ones pushing innovation for all sectors and could be also considered as trends in themselves.

  • Eliminate waste and pollution: waste is a direct consequence of an error in design. Tackling this issue through new materials and technologies will allow more circular developments and a more exhaustive control of the production process. 
  • Circular products and materials: working to perpetuate the useful life of the product so it can continue being used. The foundation is separating the product from the landfill.
  • Regenerating nature: there is no concept of waste in nature, so we need to lean towards this idea and manage to create waste that serves as food for nature.

Let’s see how these trends are present in the 3 same industries that we mentioned above.

Food Industry

Reducing the sector’s emissions by 49%.

The improvement of the sorrounding natural ecosystem and crop diversity can provide health, environmental and business benefits.

By sourcing food grown regeneratively and locally, cities could generate benefits worth USD 2.7 trillion a year by 2050.

Electrical Devices

From owning to renting or leasing them, allowing us to renew our tech at a lower cost and less waste generation.

Data leakages are a major concern and reason why tech is not being recycled.

Ensure data safety and proper upgrades to currently owned tech to extend lifetimes. 


Most companies in the sector are looking for the ideal way to get their products back after their first lifecycle.

A decentralized autonomous organization fostering transparency, traceability and consensus in decision making.

Managing to trace, record and analyse all the data scattered across the value chain would create value for the industry. 

Top opportunities for companies heading to circular economy

Technological developments brought closer the possibility of implementing a circular economy through the benefits these provide. In order to establish a circular economy we need to have a certain level of control and traceability, ability to predict behaviour, collect data and enhance current softwares aiming for optimization. These suddenly became possible and we will show you how each tech is bringing new opportunities for the circular economy:

Artificial Intelligence 

Creating predictive softwares to understand the future demand for food or energy, the future use of roads to avoid traffic jams, are some of the possibilities this technology provides if implemented in benefit of the circular economy.

AI fosters the creation of regenerative systems by changing designs, business models and infrastructure. It would impact business models in 3 main ways:

  •  Matching algorithms to connect demand with what they need.
  •  Predictive maintenance.
  •  Predict reverse logistics demand.

Internet of things

Sensors, Big Data analysis systems and other interconnected devices ensure optimal use of the information necessary to improve production processes and products in order to implement a circular approach.

Digital technologies make it possible to identify the areas of the greatest waste of resources along the supply chain. IoT key opportunities are:

 Automation aiming to reduce the number of operators and enhancing the compliance with new post-pandemic sanitary restrictions.

  •  Remote monitoring.


Securing data through an immutable, transparent and public ledger for everyone to be able to track and see your actual use of data, assets and overall performance is a key feature provided by the Blockchain technology that would differentiate greenwashers from actual companies committed to the cause.

  • Supply chain and payment automation improvement create the possibility to have a more secured environment where predetermined consequences can be agreed in advance and automated through smart contracts.

Are you interested in leading the change in circular economy?

Our network of experts

A trip like this requires the best companions. That’s why we rely on a group of mentors and experts with high seniority and experience in startups, corporate innovation and specific industries.

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Our featured cases

Meet Warp

Together with a major infraestructure & mobility company we validate a venture in Last Mile logistics.

Meet Teseo

A player in the metal-mechanic industry needed a holding hand to land safely their next move into additive manufacturing.

Related articles

21/09/2021: En este evento, se han premiado a la guipuzcoana Ecomagnet y a la madrileña Wattson por sus revolucionarios proyectos en el campo de la movilidad sostenible e inteligente.

20/09/2021: Los MUBIL Mobility Awards premian a Ecomagnet y Wattson por sus proyectos de movilidad sostenible. Ambas empresas logran una estancia durante un año en el ecosistema MUBIL, que incluye a CAF, Irizar e-mobility, Petronor e Iberdrola.

17/09/2021: “Wattson Smart Charging, uno de los 6 proyectos llamados a cambiar la movilidad del futuro, candidata a los ‘I Premios MUBIL’ a la Movilidad Inteligente y Sostenible”.

07/07/2021: Wattson, foresees the incorporation of the CEO and the charger prototype development by the end of 2021.

16/06/2021: Speaking of electric mobility from a sustainable, safe and intelligent perspective at the Mobility City event.

14/06/2021: We featurerd one of our ventures at the Ievent organized by Fundación Ibercaja and Iberdrola.


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