circular economy

Circular Economy Processes.

Various sectors are converging eager to seize revenue opportunities in a new mobility ecosystem. Find here the most relevant trends and challenges that this sector presents and let’s keep moving together.

Our partners trust in us

Circular economy

Circular Economy Processes.

Various sectors are converging eager to seize revenue opportunities in a new mobility ecosystem. Find here the most relevant trends and challenges that this sector presents and let’s keep moving together.

Our partners trust in us


Towards a Circular Economy ecosystem

As a species, we have reached 4 out of the 9 limits determined as the “9 planetary boundaries”. We are in extreme, negative levels regarding Biosphere Integrity, Biochemical Flows, Climate change and Land-system alterations.


Corporations have realised they need to include climate responsibility in their plans, otherwise they will be left out of the future of most industries.


Let’s take a look at some interesting data to introduce the challenges industries face today and how they can be solved by implementing circular economy initiatives and policies.

Businesses have historically relied on a linear approach, making waste generation a common factor for all.


A demand to reduce the amount of waste produced and to find a way to reintegrate it in our systems emerged.


It is now more important than ever to  make their production models more efficient and sustainable: the public, and, most importantly, our planet, demand it.


Circular Economy

With the ongoing climate crisis, sustainability and transformation towards a Circular Economy became important areas of innovation for businesses.


To adapt, a shift in mentality, as well as investment, is needed if companies are to achieve certain levels of circularity.


The necessary assets have not yet been created, nor optimized in order to achieve circularity, which represents a clear opportunity for those willing to make the first move.

European cars are parked 92% of the time and, when in use, only 1.5 out of 5 seats are occupied.

For every dollar spent on food, $2 USD in economic, environmental and health costs are generated.

The average lifetime of electronics is 2.3 years shorter tan their prospected lifestyle.

the outlook

Territory trends

3 trends to follow

Circular economy is transversal to all industries. According to the Ellen MacArthur Organization, it is based on three principles (we consider them trends) that are pushing innovation for all sectors:


1. Eliminating waste and pollution:

Waste is the consequence of an error in design. Tackling this issue through new materials and technologies will allow more circular developments and a more exhaustive control of the production process.

2. Circular products and materials:

Working to perpetuate the useful life of the product so it can continue being used. The key relies in keeping the product from the landfill.


3. Regenerating nature:

There is no concept of waste in nature, so we need to lean towards this idea and generate waste that serves as food for nature.

Food Industry

Regenerates natural systems

The improvement of the sorrounding natural ecosystem and crop diversity can provide health, environmental and business benefits.

Combat climate change

Reducing the sector’s emissions by 49%.

Saves money and creates value

By sourcing food grown regeneratively and locally, cities could generate benefits worth USD 2.7 trillion a year by 2050.

Electrical Devices

Electronics as a service

From owning to renting or leasing them, allowing us to renew our tech at a lower cost and less waste generation.

Data safety

Data leakages are a major concern and reason why tech is not being recycled.

Electronics repairing

Ensure data safety and proper upgrades to currently owned tech to extend lifetimes. 


Reverse logistics

Most companies in the sector are looking for the ideal way to get their products back after their first lifecycle.

From IPDs to DAOs

A decentralized autonomous organization fostering transparency, traceability and consensus in decision making.

Mastering data

Managing to trace, record and analyse all the data scattered across the value chain would create value for the industry. 

the outlook

Top challenges in Circular Economy

Food industry

Food loss and waste reduction are some of the major concerns in the food industry today. These represent hidden costs for all players and it targets producers efficiency, clearly an area to be improved and maybe even capped in order to make sure an adequate amount of food is produced to avoid surpluses, or at least make sure these surpluses are not lost. There are three targets to be highlighted:

  •  Source food grown regeneratively and locally when appropiate.
  • Make the most of food.
  • Design and market healthier food products
Electric devices

There is a tendency to change our electrical devices sooner regardless their lifecycle has not reached its end. Electronic devices that are not obsolete yet are being replaced and the old ones are not being circularised since there is a major fear for data leakages and people tend to store them. This eliminates the possibility of reutilising its parts.

The challenge is even greater since nowadays the industry lacks of infrastructure to correctly separate and recycle all these components. Note that current collection and recycling ratios are about 40%.


The construction industry is responsible of 39% of energy and process related emissions as well as 40% of material resource use.

Governments are strengthening their regulations regarding landfills and construction companies will need to move towards material circularity – up or downcycling – in order to be aligned with the new regulations, which will be hard to implement in a highly fragmented industry. It will be extremely interesting to see how society is going to accept buildings built with second hand components for instance or how there can be joint alliances between firms for storage and transport assets in common for circularity purposes.

the outlook

Top opportunities in Circular Economy

What we need

Technological developments have always been paramount to instill relevant changes in companies and entire industries.

In order to establish a circular economy we need to have a certain level of control and traceability, ability to predict behaviour, collect data and enhance current softwares aiming for optimization.

What we have

Because of technological advances, most companies now have access to the capabilities mentioned, and reaching sustainability goals previously unfeasible has suddenly become attainableand everyone, naturally, wants to take part in the shift.

Artificial Intelligence

Creating predictive softwares to understand the future demand for food or energy, the future use of roads to avoid traffic jams, are some of the possibilities this technology provides if implemented in benefit of the circular economy.

AI fosters the creation of regenerative systems by changing designs, business models and infrastructure. It would impact business models in 3 main ways:

  •  Matching algorithms to connect demand with what they need.
  •  Predictive maintenance.
  •  Predict reverse logistics demand.
Internet of things

Sensors, Big Data analysis systems and other interconnected devices ensure optimal use of the information necessary to improve production processes and products in order to implement a circular approach.

Digital technologies make it possible to identify the areas of the greatest waste of resources along the supply chain. IoT key opportunities are:

  • Automation aiming to reduce the number of operators and enhancing the compliance with new post-pandemic sanitary restrictions.
  •  Remote monitoring.

Securing data through an immutable, transparent and public ledger for everyone to be able to track and see your actual use of data, assets and overall performance is a key feature provided by the Blockchain technology that would differentiate greenwashers from actual companies committed to the cause.

  • Supply chain and payment automation improvement create the possibility to have a more secured environment where predetermined consequences can be agreed in advance and automated through smart contracts.

Want us to help you build the next big idea in Circular Economy?

Our network of experts

A trip like this requires the best companions. That’s why we rely on a group of mentors and experts with high seniority and experience in startups, corporate innovation and specific industries.

Our featured cases

Designing a digital platform that tracks, measures impact, and revaluates building assets to facilitate reusability and circularity in the industry.
Maintaining the essence of sailing while bridging the gap with tomorrow’s shipyards with a new production concept.
We professionalized a new venture’s client touchpoints and developed strategies to make it operationally sustainable and equipped to scale.

Learn about other territories

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We co-found new businesses and impact-driven innovation initiatives by partnering with the world’s leading corporations and most brilliant entrepreneurs, taking joint risks and participating in the success of every project we are part of.