Unlocking the power of movement.

Various sectors are converging eager to seize revenue opportunities in a new mobility ecosystem. Find here the most relevant trends and challenges that this sector presents and let’s keep moving together.

Our partners trust in us


Unlocking the power of movement.

Various sectors are converging eager to seize revenue opportunities in a new mobility ecosystem. Find here the most relevant trends and challenges that this sector presents and let’s keep moving together.

They trust us

Mobility is the new hot trend

The new way of living, consuming and behaving at an accelerated pace has also shaped the way the world moves. As a consequence, the mobility industry has drastically changed and the new emerging business models are innovating around the vehicle uses, its economics, and the pricing models. From year 1,990 to 2,015 this sector focused on developing solutions such us accesible and universal transport, carsharing, and urban delivery. But from year 2016 onwards, the spotlight has been mainly on autonomous and connected vehicles, EV charging and mobility, drones, and automatic last mile delivery. In conclusion the world moves and so do we. Check out the challenges and opportunities that we’ve put together so you can also join the new ride!

The 40% of the mileage driven in Europe could be covered by autonomous vehicles by 2030.

Europe is expected to be the largest market for urban mobility platforms with a value of about $10B by 2035.

To limit climate warming increase to 1.5°C by 2035, 95% of all vehicles would need to be zero-emission by 2035.

Top challenges in mobility

The past pandemic brought challenges in the mobility sector due to the way people and corporations move, behave and work. Business must improve considering 3 main categories in which mobility operates: collective, individual, and goods transport. But what should they all have in common? Be self-sustainable and reduce environmental impact.

The above implies a quick changeover in the the mobility systems of cities around the globe. In this sense, collaboration between governments and corporations is crucial to transform mobility networks. Dimensions such as maturity, innovation and performance can give an idea of how efficient is a mobility system in a city uncovering challenges and future trends.

Find below some of the main challenges mobility is facing today.

Urban Growth

In 2030, 60% of the population will live in urban areas. There is not enough time to build the necessary infrastructure in such a short space of time. 

What does this imply? Green and safe public areas, internal pedestrian zones,  micromobility and helipads for drones, exterior roads designed for autonomous mobility (private and public), safer private vehicles in underground parking and not on public roads, reduction of private vehicles and the increasement of payment services.

Legal Gaps

Mobility is not only in the hands of the user. The protection capacity provided by vehicles and the design of the infrastructure carried out by public and private agents must be reliable and the terms and conditions of use must be clear.

Therefore, when managing any interaction with urban mobility and the infrastructure that allows it, a relationship with the Government should be essential.

Unsustainable Mobility

Although congestion has been reduced by the emergency situation, together with air and noise pollution, are three challenges that continue to have the greatest weight on the governments’ agendas.

The management of electrical charging points network, the delimitation of special areas or the efficiency improvement of public transport modes are central pillars of entities actions.


What’s hot in mobility?

Offer a transport service focused on users and travelers needs is what’s in mind in all the mobility ecosystem players. Moreover, the possibility to integrate all of them and make them work in a coordinated way should enhace the experience not only in terms of services but in the operational aspect.

Mobility needs to  move towards systems that are not only more sustainable, but also flexible and resilient for which it would be necessary to meet certain basic requirements such as: a strategic vision where all key public and private actors in urban mobility are aligned, mobility solutions and infrastructures (public and private) for both passengers and goods, mobility flows optimization and mobility assets.

Let’s go over the top trends:


Electric stations offer leisure options and charging is also offered by other players (eg shopping centers).

Exponential improvements in batteries, with more capacity and performance, and less weight and size.

Different charging possibilities, such as wireless charging and smart grid networks that incorporate the behavior of the different actors.

Connected mobility

Vehicle-to-everything (V2X) communication gains relevance thanks to increased road safety and efficiency. 

Development of artificial intelligence and subsequent integration for distraction detection, fatigue detection or routing.

Internet of Vehicle (IoV) to carry out remote diagnostics. The connected parking arrives.

Mobility as a Service

Provide a comprehensive offer by integrating transport services in terms of multimodality, information, payment and ticketing. All on the same platform!

Physical mobility infrastructures, this is integrating physical and technological infrastructures in road and urban planning at the City and national level.

The availability of a mobility “Open Data Lake” at the service of the system that helps optimize mobility flows in terms of regulation, standardization, certifications and advanced analysis of open data sources. 

Top opportunities in mobility

The boost that mobility has gain over the last year has been due to the developement of ICT’s. This allowed the improvement of services through new information management and interconnection possibilities. Big Data is also transforming urban mobility by providing information on alternative modes of transportation. The key is to properly manage and understand data to turn it into actionable information. 

At the same time, there is an underlying need of building a robust and intelligent infrastructure due to the  growing demand for electric vehicles, which is projected to increase to 33M in 2030. Having this in mind, the charging infrastructure should multiply by 20 to support this growth.

Considering the above, we’ve brought some opportunities so you can make the most of it now!

Smart Cities and Tactical Urbanism

⚪ With a structure such as superblocks, a new concept appears; the “15-minute city”. This concept promotes a true change towards a human-centered city design, which must fulfill six basic social functions: living, working, supplying, caring, learn and enjoy.

⚪ The collaboration between government and technology (GovTech) allows to provide products and services that solve public problems. GovTech is valued at USD 400 MM per year and projection of 1 Trillion in 2025. As a consequence, urban spaces are the main innovation laboratories in areas such as smart management, accessibility or mobility.



🔵 Climate change has gained ground to many global treaties. For instance, the European green pact which aims to bring the EU to a carbon neutral mobility in 2050, is leading the change of mentality and the entrance of renewable energies accelerating the transition towards an electric society. 

🔵 As a result, emerges a sound demand and strong motivation for electric cars acquisition, with more sales YoY. Only in Europe there has been an increase of electric vehicles sales in the first 6 months of year 2021 (more than a 1M of electric cars and plug-in hybrids).

Data is everything


🟡 Only 20% of European mobility companies take advantage of Big Data which is a huge opportunity for all the mobility ecosystem players when implementing savings and efficiency measures. 

🟡 All data from the mobility ecosystem combined with information from the city’s infrastructure can play a favorable role in locating, advising, providing assistance and directing users before, during and after the journey. For instance, insurance companies where one of the first that benefit from data obtained through devices connected to cars and better estimate customers driving risks.

Want us to help you build the next big thing in mobility?

Our network of experts

A trip like this requires the best companions. That’s why we rely on a group of mentors and experts with high seniority and experience in startups, corporate innovation and specific industries.

  • Cases
  • Press & Media
  • Blog

Our featured cases

Meet Wattson

We validated and prototyped the first ultra-fast on-demand charger on the market. We make charging EVs simple and convenient.

Discovering Electric Mobility

Together with Porsche, we explored all the possibilities around this universe and developed 7 different business concepts.

Meet Warp

Together with a major infraestructure & mobility company we validate a venture in Last Mile logistics.

Related articles

21/09/2021: En este evento, se han premiado a la guipuzcoana Ecomagnet y a la madrileña Wattson por sus revolucionarios proyectos en el campo de la movilidad sostenible e inteligente.

20/09/2021: Los MUBIL Mobility Awards premian a Ecomagnet y Wattson por sus proyectos de movilidad sostenible. Ambas empresas logran una estancia durante un año en el ecosistema MUBIL, que incluye a CAF, Irizar e-mobility, Petronor e Iberdrola.

17/09/2021: “Wattson Smart Charging, uno de los 6 proyectos llamados a cambiar la movilidad del futuro, candidata a los ‘I Premios MUBIL’ a la Movilidad Inteligente y Sostenible”.

07/07/2021: Wattson, foresees the incorporation of the CEO and the charger prototype development by the end of 2021.

16/06/2021: Speaking of electric mobility from a sustainable, safe and intelligent perspective at the Mobility City event.

14/06/2021: We featurerd one of our ventures at the Ievent organized by Fundación Ibercaja and Iberdrola.

We are ready to build with you

We co-found new businesses and impact-driven innovation initiatives by partnering with the world’s leading corporations and most brilliant entrepreneurs, taking joint risks and participating in the success of every project we are part of.