Blas – Formerly Alquira

Transforming the PropTech sector.

Corporate Venture Building: Shaping the future of the renting experience in collaboration with six major Real Estate stakeholders.

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ALQUIRA

Transforming the PropTech sector.

Corporate Venture Building: Shaping the future of the renting experience in collaboration with six major Real Estate stakeholders.
The challenge

Overview.

Six major Real State companies, Mas I Fill, Bourgeois, Anzizu, Forcadell, Arnal, and Amat, belonging to Innomads Proptech Hub approached us with an objective in mind: to disrupt the house-renting experience.

Our starting point:

The relationship between both parties is unbalanced
Landlords and tenants find no added value in the current offerings and services of Real Estate players
PropTech solutions only focus on solving specific pains, rather than devising end-to-end solutions

Our end goal:

Building a new venture that transforms the renting experience end-to-end while granting peace of mind to both landlords and tenants

Together with Innomads, we created and developed a venture that revolutionizes the rental process and the relationship between landlords and tenants.

OUR process

Labs - Validation Loops™.

Validating business concepts before launching ventures is key when implementing our venture building methodology.

With a user and market-validation-oriented approach, our loops are the most efficient way of validating opportunities and hypotheses. During this project, we carried out 4 different loops to help us test the concept in the market.

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Loop 1

We deep dived into the most relevant pains of all stakeholders to define a preliminary value proposition.

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Loop 2

We launched online and offline campaigns to test potential value propositions. We gave our solution a name: Alquira.

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Loop 3

We developed a digital transactional MVP, tested it with real users, and defined the business model.

Alquira Invita a tu propietario
Loop 4

We rebranded, developed a Minimum Awesome Product, launched an online campaign, and interacted with our first clients.

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Building plan

We analyzed all perspectives: client, market, operations, growth, among many others. Then, we shared the results with our partners!

20 in-depth interviews
With landlords, tenants, and industry experts
+1000 flyers
Distributed around Madrid
MVP 1.0
Digital transactional product up and running
+1000 users

Registered in the app

Final plan
With business & financial model, product roadmap, team, and funding.
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Loop 1

We deep dived into the most relevant pains of all stakeholders to define a preliminary value proposition.

20 in-depth interviews
With landlords, tenants, and industry experts
alquira4
Loop 2

We launched online and offline campaigns to test potential value propositions. We gave our solution a name: Alquira.

+1000 flyers
Distributed around Madrid
alquira11
Loop 3

We developed a digital transactional MVP, tested it with real users, and defined the business model.

MVP 1.0
Digital transactional product up and running
Alquira Invita a tu propietario
Loop 3

We developed a digital transactional MVP, tested it with real users, and defined the business model.

+1000 users

Registered in the app

alquira5
Building plan

We analyzed all perspectives: client, market, operations, growth, among many others. Then, we shared the results with our partners!

Final plan
With business & financial model, product roadmap, team, and funding.
The result

A new venture in the PropTech sector.

Blas (formerly Alquira), is a valuable services catalog, data analysis, and self-management tool designed for landlords and tenants.

Data analysis - Passport

A system that analyzes both the tenant’s and landlord’s financial, social, and behavioral data giving them a score that will help achieve the perfect match throughout the rental period.

Self-management platform

All types of owners will easily and efficiently manage all the rental steps and processes directly with the tenants in an automated and centralized way.

Value added services

Catalog of services at a click that adds value for both parties: investing and saving, payment guarantees for owners, financing advice for tenants, and cleaning, moving, beauty, and change of utility providers services,

We're here to build ventures. Check out other cases.

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Need help building the next big thing?

We are ready to build with you

We co-found new businesses and impact-driven innovation initiatives by partnering with the world’s leading corporations and most brilliant entrepreneurs, taking joint risks, and participating in the success of every project we are part of.