The focus  group that defined our project with Coca-Cola. 

Jul 17, 2019

We carried out a focus group for our project with Coca-Cola. A project that just like their recipe… it’s a secret so far. We were in a moment in which we had just developed the very first solution’s prototype, and the purpose of the focus group was to start gathering qualitative and deep feedback from potential early adopters to validate our solution hypothesis and keep building in the right direction.

No one could have guessed that that particular focus group was going to bring to light the very key on which the future of the project was going to rely.